РИИЛ
РИИЛ Винтаж
An AI stylist bot for vintage stores.
AI
Context and task
Vintage stores needed a digital service that could help with a real fitting-room choice and continue after the visit.
Creative idea
Place an AI stylist in Telegram and open it with a QR code inside the fitting room.
How it worked
The bot gave styling recommendations and then moved the user into the Build a RIIL Look game, extending the same interaction beyond the store.
My role
Creative concept, user journey and game mechanics.
Project status
Concept. Not launched.
Visual materials and formats
- QR entry point
- AI stylist bot
- Outfit-building game