РИИЛ × Собиратор
РИИЛСАЙКЛ
A circular-economy collaboration concept.
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Context and task
The tariff's idea of choosing only what you use could be extended into a practical sustainability project.
Creative idea
Connect RIIL with Собиратор through a collection drive and a short eco quiz.
How it worked
Participants donated unwanted items, completed the quiz and could enter a prize draw. The partner action and the tariff message supported the same behaviour.
My role
Creative concept, mechanics, product and partner integration.
Project status
Concept. Not launched.
Visual materials and formats
- Item collection
- Eco quiz
- Partner activation