BZRU

РИИЛ × ÖmankÖ

РИИЛ × ÖmankÖ

A nationwide digital hunt with codes and hidden clues.

ConceptCreative concept, quest mechanics and bot integration.

Context and task

The partner collaboration needed a format that could work nationwide rather than only at one physical location.

Creative idea

Build a digital hunt from riddles, codes and clues hidden across several channels.

How it worked

The RIIL bot guided participants through the quest. The plan included merchandise and prizes for the winners and partner involvement at key stages.

My role

Creative concept, quest mechanics and bot integration.

Project status

Concept. Developed with the partner, not launched.

Visual materials and formats

  • Digital quest route
  • Riddles and codes
  • RIIL bot