Bogdan Zalessky
Creator and creative copywriter
I create advertising campaigns and special projects for MTS, MTS RED, RIIL, Yandex and VTB. I take ideas from research and insight to presentation and launch.
What I do
I develop campaign concepts, special projects, scripts, mechanics and copy. I take an idea from research and insight to presentation and launch.
Approach
I keep the product role clear, build mechanics people can understand quickly and write in a direct, practical tone.