РИИЛ
РИИЛ Турнир
A 5×5 CS2 stream battle concept.
5×5
Context and task
РИИЛ needed a gaming format built around participation, not only media placement around a broadcast.
Creative idea
Stage a 5×5 CS2 battle between Lix and Recrent teams, with some players selected from their audiences.
How it worked
The concept combined subscriber selection, a custom RIIL item in the game and support across streams, Telegram and gaming media.
My role
Creative concept, tournament mechanics and brand integration.
Project status
Concept. Not launched.
Visual materials and formats
- 5×5 stream format
- Subscriber selection
- Custom in-game item
- Telegram and media support