Т-Банк
Т-Банк: Возврат
A campaign concept for the Возврат cashback service.
Context and task
Cashback is a standard feature in banking products, so Т-Банк Возврат needed a campaign idea that would distinguish the service from similar offers.
Creative idea
I developed the campaign concept, including the insight, creative idea, mechanics and key messages. The focus was on making the return of money clear and noticeable for the audience.
How it worked
The project was shortlisted at the Luchnik Budushchee competition The submission included the complete campaign concept and mechanics
My role
Creative concept and campaign mechanics.
Project status
Concept
Visual materials and formats
- Campaign
- Concept
- Shortlist