РИИЛ × La Routine
РИИЛ × La Routine
A fashion collaboration and Telegram game.
LR
Context and task
The fashion collaboration needed a digital continuation that could keep people involved after the product announcement.
Creative idea
Turn the bag frozen in ice into a playable object and make speed part of the collaboration.
How it worked
In the Telegram game, users tried to free the bag from virtual ice faster than others and hold their position in the ranking.
My role
Creative idea, game mechanics and development of the collaboration.
Project status
Realized. The links below confirm the first public stage of the La Routine collaboration.
Visual materials and formats
- Telegram ice game
- Player ranking
- Produced fashion collaboration