РИИЛ × Диско-клуб
Красный огонёк
A New Year music show for a young audience.
Context and task
РИИЛ needed a New Year format that felt relevant to a young audience without repeating a conventional seasonal advertising campaign.
Creative idea
Rework the familiar TV variety-show format as a contemporary live music project for different generations.
How it worked
The project combined performers from different generations, a live show, offline zones and content for social media. The same format worked as an event and as a set of publishable episodes and fragments.
My role
Contributed to the creative concept and project format.
Project status
Realized in 2025.
Visual materials and formats
- Music show
- Live event
- Offline zones
- Social media content