РИИЛ
РИИЛ × Mates / «Дорожка»
Collaborations with urban venues.
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Context and task
РИИЛ needed partnership formats that could become part of a regular city visit rather than feel like a separate branded event.
Creative idea
Build each collaboration around conversation and spending time together.
How it worked
The concepts used dishes and drinks for sharing, branded menus and spaces, a photo booth, game zones and a mini app with prize draws. Each element supported the partner venue's normal visitor journey.
My role
Creative concepts, activation mechanics and brand integration.
Project status
Realized.
Visual materials and formats
- Partner menus
- Branded spaces
- Photo booth and game zones
- Prize mini app