MTS RED
Не тариф, а конфетка
A collectible game based on the tariff's features.
RED
Context and task
The tariff's different benefits needed one clear game system.
Creative idea
Turn every product feature into a separate virtual sweet and the full tariff into a collectible box.
How it worked
Users collected the complete set to enter a draw for physical boxes and larger prizes. Each sweet explained one function through its place in the collection.
My role
Creative concept, game mechanics, product integration and naming.
Project status
Concept. Not launched.
Visual materials and formats
- Virtual sweet collection
- Product-feature system
- Prize draw mechanic