MTS RED
Адвент МТС RED
A daily New Year giveaway in a mini app.
25
Context and task
The seasonal giveaway needed a simple reason for users to return every day instead of opening the project once.
Creative idea
Use the familiar advent-calendar rhythm, with one new chance to win a tech prize each day.
How it worked
The mini app opened a new calendar entry daily. A short repeatable action kept the rules clear and supported regular return visits throughout the campaign.
My role
Creative idea and project mechanics.
Project status
Realized in 2025.
Visual materials and formats
- Mini app
- Daily calendar entries
- Prize draw mechanic