MTS RED
ПреКрасный Новый год
An interactive New Year mechanic for MTS RED.
10
Context and task
MTS RED needed a simple seasonal mechanic that would give people a reason to return to the Telegram channel throughout the day.
Creative idea
Make a changing holiday wish the interface of the giveaway and hide one rare Gift version among the regular stickers.
How it worked
The wish changed every ten minutes. Users followed the sticker in the Движитал Telegram channel, looked for the rare version and could enter the draw when it appeared.
My role
Creative idea, mechanics and copywriting.
Project status
Realized.
Visual materials and formats
- Dynamic Telegram post
- Changing sticker set
- Prize entry mechanic