MTS
Семейная Плюшка
A Telegram game for MTS Family Group.
M+
Context and task
MTS Family Group needed a format that could explain shared product features through participation rather than a standard product message.
Creative idea
Turn the family group into a team that levels up one shared virtual donut.
How it worked
Participants formed family teams in Telegram. Family Group features worked as game boosts. The mechanic continued offline with Krunchy Dream through branded donut sets, partner venue communication and a draw for an iPhone and sweet sets.
My role
Creative idea, game mechanics, product integration and copywriting.
Project status
Realized.
Visual materials and formats
- Telegram game
- Family team mechanics
- Branded donut sets
- Partner venue communication