РИИЛ
ПодаРИИЛ
An interactive concept for International Women's Day.
8M
Context and task
The concept needed to turn a standard March 8 greeting into a shared action.
Creative idea
Let branded stickers collectively upgrade one gift shown in a dynamic post.
How it worked
Every sticker moved the gift forward. Useful prizes were mixed with deliberately awkward options, giving the audience a reason to keep improving the result.
My role
Creative concept, mechanics and copywriting.
Project status
Concept. Not launched.
Visual materials and formats
- Branded stickers
- Dynamic post
- Collective progress mechanic