BZRU

Альфа-Лизинг

Альфа-Банк: Лизинг

Motion and digital materials for Alfa-Leasing.

2024RealizedMotion design, 3D and banner adaptations.
Abstract cover for the Alfa-Leasing motion project

Context and task

Leasing is a complex B2B product that needs to be explained quickly in digital advertising. The message had to remain clear across short videos and compact banner formats.

Creative idea

I designed internet banners and produced 3D OLV videos. Motion graphics and simple visual metaphors were used to explain the main product benefits.

How it worked

3D OLV videos prepared for digital placements Banner layouts adapted to several formats One visual system used across video and static materials

My role

Motion design, 3D and banner adaptations.

Project status

Realized

Visual materials and formats

  • Motion
  • 3D
  • Banners
  • OLV