No Worries Cakes
No Worries Cakes
Brand communication and marketing for custom cakes.
NWC
Context and task
No Worries Cakes needed to increase orders without a separate media budget. The main communication channels were Instagram and Telegram.
Creative idea
I developed the SMM strategy, managed both channels and organized collaborations with CHIHO and TrustMe Studio. I also created a Resident Evil-inspired campaign in which a virus transforms a regular cake into the brand's signature ugly cake.
How it worked
Orders increased by 123% after the campaign Collaborations introduced the brand to new audiences A consistent tone of voice for Instagram and Telegram
My role
Marketing, creative direction, design and SMM.
Project status
Realized
Visual materials and formats
- SMM
- Branding
- Collaborations