Коврижка Зарайская
Коврижка Зарайская
A visual identity and communication system for a café.
КЗ
Context and task
Kovrizhka Zarayskaya had a recognizable product but no consistent identity or communication system. The café needed a clear visual style for both offline and social media use.
Creative idea
I developed the visual identity, brand book, tone of voice, SMM strategy and promotional mechanics.
How it worked
A complete identity system from logo to brand book An SMM strategy and promotional plan Consistent communication across the café's main channels
My role
Brand identity, communication and SMM strategy.
Project status
Realized
Visual materials and formats
- Branding
- Brand book
- SMM